Beyoncé Announces New Hair Care Line 'Cécred'

Photo: Getty Images

Ready your curls and your wallet — CÉCRED is on the way!

In the late hours of Tuesday (February 6), Beyoncé officially announced her highly-anticipated hair care line, "CÉCRED," pronounced "sacred." The 32-time Grammy winner made the announcement on Instagram, posting a video — in collaboration with the brand's new IG account — featuring throwback home footage from her mother Tina Knowles' salon, Headliners, in Houston, Texas.

"Hair is sacred," Bey captioned the post. "The journey begins Feb 20. Visit CECRED.COM." Blended with footage of young Beyoncé inside Tina's salon, the announcement clip also features shots of women with all different hair textures getting their hair washed, treated, braided, and pressed.

Last May, during the first leg of her Renaissance Tour, Bey teased the upcoming hair care line on Instagram, writing, "How many of y'all knew my first job was sweeping hair in my mama's salon?"

She added, "Destiny's Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women."

Bey went on to explain how she "learned so much on [her] hair journey" and has "always dreamed of carrying on her [mother's] legacy."

"I can't wait for you to experience what I've been creating," she concluded the post.

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